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The customer and the tool decide. The people using AI engines don't. The engines don't publish what users type, so every tool works from a stand-in list: prompts the customer writes, prompts an AI generates from the customer's website, prompts rewritten from search
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Generative engine optimisation, or GEO, is the work of getting a brand named or cited when someone asks an AI engine like ChatGPT, Gemini, Perplexity or Claude a question. Search optimisation was about ranking a link on a results page. GEO is about being inside the answer. Nobody outside the
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Google's India announcement for AI Mode, in October 2025, says queries there are nearly three times longer than traditional searches. It gives no unit and no base, so we can't tell whether that means words or characters, or longer than what. Who is speaking: Google, which