> ## Content Index
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# Most real ChatGPT prompts match no search keyword, Semrush finds
- URL: https://salienceindex.com/most-real-chatgpt-prompts-match-no-search-keyword-semrush-finds/
- Published: 2026-09-13T16:50:41.000Z
- Updated: 2026-09-15T17:10:32.000Z
- Author: Anurag Panwar
- Tags: News

Semrush's 2026 study of its clickstream data found that 65 to 85% of real ChatGPT prompts matched no keyword in its database. That matters because several tools build their prompt lists by rewriting search keywords. Semrush's real-prompt data comes from a panel supplier, Datos, which it names on its enterprise methodology page and not in its consumer help centre.

Who is speaking: Semrush, which sells SEO and AI visibility tools. Label: Claimed. Semrush's study of Semrush's data. We read the study; we can't see the data. Source: Semrush, 2026\. Semrush enterprise methodology page. Captured 13 September 2026.